Advertising Strategies for Books that Work
So you’ve written a book. Congratulations! It’s an accomplishment not many people can say they have achieved. You’re proud of what you have accomplished and want to share it with the world, but how?
The best way to get your book noticed is by using tested advertising methods. As experts in the industry, we know that playing the marketing guessing game puts your hard work and efforts too much at risk. Instead, you want to use methods that work. In today’s blog post, we’re going to cover tried and true tested advertising strategies that work for marketing a book!
Let’s get right into it!
6 Successful Advertising Strategies for Marketing Your Book
Here are six advertising methods for successfully marketing your book for maximum readership:
- Let your lead magnet break the ice. Offer free content as a “lead magnet,” such as a helpful ebook or video series covering the content of your book’s topic. When someone gives their email address in exchange for the offer, you can add them to your newsletter list and send them updates on future books.
- Tap into the power of social media marketing for maximum reach. Run a simple yet efficient social media ad to spread the word about your book. This new-age digital advertising method has proven to work wonders with growing audiences and reaching new readers in your niche. You’ll want to aim for maximum visibility because this strategy allows people who don’t know about your book yet to see it!
- Utilize traditional print marketing by placing flyers, postcards, and brochures near places where readers are likely to frequent: schools, libraries, bookstores, and coffee shops.
- Run an email drip campaign to keep your readers engaged. On your website, you can have a section where readers can sign up for your latest updates about new books and content. Then, once they’re signed up, you’re able to keep communication regular with newsletter updates or upcoming book release news.
- Titles are one of the more overlooked channels when it comes to book advertising strategies. A successful book relies heavily on its title. Simple tweaks might be all you need to turn your work into a #1 bestseller.
- Last but certainly not least, don’t forget about word-of-mouth marketing. It’s the most effective way to spread awareness when people talk about it on social media or in person. Ask your friends and family members to share with their personal networks that they like your book or offer feedback as they’re reading along. This will not only help spread the word but build a community of like-minded readers in your niche at the same time.
As you can see, no matter what genre your book falls into, there are a number of ways to market. The key is finding the one that best suits your needs and then giving it everything you’ve got!
Need Help Creating a Marketing Campaign?
If you need help creating or executing an effective marketing campaign for a successful book launch, we’re here for you. Lucid Books has years of experience in author services, including everything from editing content to designing covers and formatting books for digital publishing platforms. Reach out today so we can partner with you!