Our Story

Lucid Books began in 2006 when CEO and founder Casey Cease learned of the struggles his mentor had recently gone through when trying to publish his book. His experience was one many authors have felt—he was alone, trying to understand the complicated world of publishing on his own. In self-publishing, most authors had no clue how to navigate the complicated details, and there was no regulation of quality. Traditional publishers routinely rejected powerful book pitches if authors didn’t have large enough platforms or because authors wouldn’t hand over creative control. This sparked an idea. Casey believed in the power of words and ideas. But he also knew that the marketplace, along with the needs of authors, was constantly changing. Publishers needed to be in the business of supporting authors and creating solutions for authors, instead of clinging to traditional models quickly becoming outdated. Casey wanted to create a publishing company that would adapt to authors’ changing needs and provide creative, unique solutions for individual writers. And so, Lucid Books began. In order to fully partner with authors, Lucid brought in skilled editors, created extensive marketing solutions, and developed comprehensive production services. Twelve years later, Lucid Books continues to adapt every year to the changes of the publishing industry and create strategic solutions to the challenges authors face.

Our Team

Casey Cease

Founder and CEO

Casey Cease is the Founder and CEO of Lucid Books. As an author, pastor, and speaker who has published his own book, Casey knows first-hand the importance of partnering with a team of experts to edit, publish, and market your book. He started Lucid Books ten years ago with the goal of putting together a skilled team passionate to help authors share their vision with the world. Casey is responsible for the vision, leadership and team development, strategic partnerships, and long-term growth planning at Lucid. He and his high school sweetheart, Steph, are proud parents of two beautiful daughters.

Megan Polingstaff_megan

COO and Author Development

Megan Poling, Lucid’s COO, leads the company in day-to-day operations by establishing strategies and objectives for the executive team, ensures the company achieves its short-term and long-term goals, and creates initiatives to expand the Lucid label. Her belief that the author’s needs and vision are priority guides her strong involvement in author development and relations. Megan graduated magna cum laude from Georgia Tech in 2003, and she is a proud wife and mother of two amazing children (four if you count their pups). When she can steal a moment to herself, she is usually creating a new design in her woodshop.

Shannon Davis CFOshannon

CFO & Royalties Specialist

Shannon has joined Lucid Books this year after working with the team as a consultant and outside contractor on various finance projects. Shannon’s entrepreneurial vision and dedication to the success and growth of Lucid Books make her a welcome addition to the executive team. She holds an MBA from LeTourneau University and has worked as a vice president of finance for over fifteen years. She continually looks for enhancements and improvements in Lucid operations and learned long ago that you don’t just need to think outside the box…there really is no box.

As an avid fan of open book management andThe Great Game of Business, Shannon enjoys teaching finance principles to people of all backgrounds and education levels in a way that they can relate to and benefit from both professionally and personally. Her goal is for all team members to know and understand the company’s numbers and how the decisions they make every day affect those numbers.


Laurie Waller

Director of Writing and Editing Services

Laurie Waller is the Director of Writing and Editing Services and oversees acquisitions, editing, writing coaching, and proofreading at Lucid Books. Laurie holds a BA in English and an MA in Bible exposition. After teaching college courses in writing and grammar for 2 years, her love for books and the craft of writing led her into the publishing field. In her free time, Laurie is usually traveling, enjoying the outdoors, or, of course, reading.


Sammantha Lengl

Director of Publishing Services

Sammantha Lengl is the Director of Publishing Services at Lucid Books. She manages all publishing services such as cover design, interior design, print proofs, distribution, retail price, etc. She is every author’s main contact for any publishing need. Sammantha loved books and reading from an early age. She graduated in 2010 from Stephen F. Austin with a BA in English and has been with Lucid Books since October of 2014. Sammantha lives in Texas with her husband, dog, and cat. She remains an avid reader.

Sarah Ray

Sarah Ray

Production Assistant

Sarah Ray joined the Lucid Books team as the production assistant in 2018 and has loved every second of working with authors. She has been an avid reader since childhood and is thrilled to work with a company whose mission is author-centric. Sarah graduated from Sam Houston State University in 2013 with a BA in music and in 2015 with an MA in music and has performed across North and South America as both a soloist and accompanist. After working in California for three years as a faculty member at a Bible institute, she moved back to Texas to be near her family. When she isn’t reading, Sarah loves baking, playing board games with her family, and making music.